Produly Supporting Team Colostomy UK for the 2026 Season
At CUI Wear, our mission has always been to remove the stigma surrounding life with a stoma and to empower our community to live without limits. That is why we are incredibly proud to announce our continued partnership with Team Colostomy UK Rugby League for the 2026 season.
After an incredible journey together in 2025, we are returning as an Associate Training Sponsor. For us, this isn't just about sponsorship; it’s about supporting a squad of 'Active Ostomates' who prove every single game that a stoma doesn't have to sideline your passions, even in a high-impact sport like rugby.
Reflecting on a Landmark 2025
Last year was nothing short of inspirational. We saw the team go from strength to strength, gaining national recognition and even featuring in a powerful piece by the BBC’s Ross Fiddes. Seeing the impact of the team on a national stage was a proud moment for everyone at CUI Wear. It reinforced exactly why we do what we do: providing the medical-grade support needed for people to reclaim their confidence and get back to the sports they love.
A Growing Partnership: Thank You to Giovanni Cinque
We would like to extend a special thank you to Giovanni Cinque (Marketing and Campaigns Manager at Colostomy UK) for his tireless work and support in bringing this partnership to life. Giovanni’s dedication to the ostomy community is unparalleled, and his work running the team’s social media has been vital in showing the world what is possible post-surgery.
As Giovanni recently shared:
Level 3 Support in the Heat of the Game
The rugby pitch is the ultimate testing ground for our garments. When the team is training or competing, they require maximum stabilisation. Our Level 3 Firm Support range, including our specialist hernia belts and girdles, is designed to handle exactly this kind of strenuous activity.
By partnering with the team, we get to see our products in action, ensuring that our Active Ostomate range continues to provide the security, breathability, and comfort required for high-impact movement.
Looking Ahead to the 2026 Season
The season is already underway, and we’ve loved being on the sidelines for the first game. We are determined to keep raising awareness, breaking down barriers, and proving that whether you are on the rugby pitch, on the dance floor, or simply heading back to work, CUI Wear has your back.
Follow us and keep an eye on our social channels for updates from the games, and join us in cheering on The Purps for another history-making year!
